Field notes

Ideas for hosts everywhere

Practical notes on caring for guests before they book, before they arrive, and once they are in the home.

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Keep your booking channels. Build a direct one of your own.

Joining Chucho is not an ultimatum to leave Airbnb or any channel that works for your property. Start with an existing direct booking destination, add an accurate public listing, and measure whether another route to guests earns its place.

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  1. What Airbnb’s 15.5% fee means for a $400 night

    At a 15.5% host service fee, a $400 fee base means $62 in service fees and $338 before other costs. Here’s how to read that illustration, compare real channel costs, and build another route to guests without treating direct bookings as guaranteed profit.

  2. A Direct-Booking Website Is Not a Distribution Strategy

    Your booking website gives guests a place to reserve. It does not, by itself, give them a reason—or a route—to find you. Build a clearer path from relevant discovery to confident consideration and a booking on your own site.

  3. You Own the House. Who Controls How Guests Find It?

    You provide the property, the upkeep and the hospitality. Marketplaces provide valuable reach—but they control their channels. Direct discovery gives your vacation rental another route to guests, connected to a booking destination you already manage.

The welcome starts before check-in.

Give guests one place for the answers they need — from the public listing to the last evening of the stay.